This week, Eninem sued Spotify over copyright infringement, claiming the service hasn’t paid him but for a fraction of streams of his music. That said, issues around music rights and royalties are still a point of contention between artists and streamers. Taylor Swift used her clout to change that back in 2015, pushing Apple to pay artists during trials, at rates that were similar to Spotify and others.

Initially, this was a point of contention between the tech company and artists because artists weren’t being paid royalties during the trial period. Since launch, Apple has offered longer, three-month free trials to interested subscribers. “These moments show our commitment to providing our Premium subscribers with the best experience and allowing more listeners around the world access to all that Premium has to offer,” he said. “This has been a huge week for Spotify Premium with two milestones - we’re rolling out an upgraded Family plan and we’re offering the first 3 months of Premium for free to customers that have not tried Premium before,” said Spotify Chief Premium Business Officer Alex Norström, in a statement. The trials are offered directly on Spotify’s website, not through in-app purchases or carrier billing plans. The three-month trial will be offered across all of Spotify’s Premium plans, including its Individual and Student plans, where available, and the Family and Duo plans - the latter of which is still in testing, and not globally available. Instead, this is the new standard for how Premium trials will operate, and is rolling out today worldwide. The company notes this is not a limited-time promotion, the way some of those Spotify-Hulu bundles have been in the past. Now it’s three months - the same as Apple Music.

Previously, new users to the Spotify Premium subscription could try the service free for a month. Today, Spotify is going head-to-head with Apple on its free trial offer. On Monday, the company introduced upgrades to its Premium Family plan, which now offers parental controls and other exclusive features, like a family playlist. Spotify’s battle with Apple Music is continuing to heat up.

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